Awards

This award is for the campaign that demonstrates innovation linked to success with face-to-face fundraising at any level. Applications that show creativity and development of the techniques are sought.

Who do you target in a face-to-face campaign? The winner of this award selected middle-income, young professional couples and family donors for a trial run of its face-to-face campaign. Taking a flexible, two-stage approach to doorstep visits both developed confidence in people contacted and allowed the charity to develop a donor-profiling tool which will help in future campaigns.

Against a target of 1,150 donors, 1,176 were recruited. Against a target of £120 annual average gift, an annual average £126.16 was given. On top of this unqualified success, the medium also yielded an older donor profile than street-based face-to-face fundraising, with an average age of 42 years. Past research shows that age affects donor retention significantly, so these are valuable and valued donors.