Awards

This award is for the campaign that shows significant innovation in fundraising.

Much talked about, this campaign has transformed awareness of its subject across all media.

Celebrity and humour sparkled in groundbreaking film and website media, while startling posters caught the eye nationwide. An estimated 83% of the population saw and were touched by the campaign in one form or another.

Over £3million worth of media value was donated, immeasurably raising awareness of this public health issue.

On the back of this high-profile campaign, the charity sent out its first direct mail appeal. The whole appeal has been so successful and reached such high levels of awareness that it is now moving into a whole new phase. Long may its success and impact continue.